Boarding Pass Coffee

The organization I chose for my Marketing case study is Boarding Pass Coffee. It is a local coffee shop located in both Gainesville, GA, and Monroe, GA. Boarding Pass offers specialty coffee from a family farm in Brazil. Online, Boarding Pass sells its selections of coffee beans to its customers. While the online store is a major player in their revenue, most of the profits come from their on-site locations selling specialty coffees, mixed drinks, and various food items.